Who I am…

I’ve spent the last decade and a half sitting in the middle of three worlds that usually don’t talk well to each other:
clients, websites, and backend systems. My work starts with understanding what people are really trying to do—book more appointments, answer fewer repetitive phone calls, clean up messy data, stop losing leads—and then designing the tech and processes to make that happen.

I’m a self-taught integration developer and web consultant with hands-on experience across:

  • Web Development & Funnels – Building and refining websites that don’t just “look nice,” but actually collect information, qualify leads, and move people to take action. I work with platforms like Squarespace, Wix, Google, and custom stacks, and I focus on clarity, speed, and conversion, not just pretty layouts.

  • SEO & Digital Marketing – Structuring sites so Google actually understands them and setting up tracking so you know what’s working. From local SEO for service businesses to conversion-focused landing pages, I help turn anonymous visitors into clients.

  • Client Services & Automation – Designing intake forms, call flows, and after-hours processes so your business can respond like a professional operation—even when you’re off the clock.

  • Data Migration & Systems Integration – Moving data between tools without breaking everything on the way. I have worked with complex enterprise systems (ERPs, CRMs, booking systems, payment platforms) and bring that same discipline to small and mid-size businesses that need their tools to actually talk to each other.

Over the years I’ve:

  • Helped design and optimize data flows and integrations that move

    thousands of records reliably between systems.

  • Built automated workflows that cut down manual work, reduce errors, and give teams better visibility into what’s happening.

  • Translated non-technical goals (“I just want this to work and not break everything”) into clear technical steps and scalable solutions.

In short:
I’m here to connect the dots between your website, your data, and your customers—so the tech quietly does its job in the background while you focus on running the business.